Uses and Gratification Theory in "Centuries" Fall Out Boy

Uses And Gratifications Theory

The Uses and Gratifications theory discusses how users can deliberately choose media that will satisfy their needs and allow themselves to develop their: knowledge, relaxation, social interactions/companionship, diversion, or escape.



Information

From this video the audience can test their knowledge of history. For example: the people in the frames are famous people throughout history, i.e. Mother Teresa and Jesus. For those who might not know who they are, they can satisfy their curiosity by researching them and could link them to events of today. It could also give them a sense of security, by giving them some information that could prove useful, for example: having a fight to the death, if there is no other alternative.

Personal Identity

The audience can construct a violent behavior from this video as they see the band launch a pebble at goliaths head and kill him. This may lead to the audience becoming violent by identifying the band as their role model and copy everything that they do, which could lead to them committing some form of violence. Some members may already have this violence inside themselves and will use this video to reinforce their violent nature, because if they can do it, why can't I. This could all lead to audinec committing acts of violence, all because they saw it on a music video.

Integration and Social Interaction

Some audience members on the other hand, would have seen it as a message that they can be strong and can conquer they're fears, for example: it could allow someone to reconnect with family, friends and society. This is a positive effect provided by the video, showing that the violence could be interpreted in a different way. Other people could use this video as a verbal companion, who would help them conquer any fears they may have, i.e. Speech issues. Furthermore, it could help people, who are very shy. It could give them a basis on which to start a conversation, which could help to build their confidence. This will further help them gain a sense of belonging as they are able to hold conversations and meet new people.

Entertainment

On the other hand, some audience members may just use the video as a chance to escape from mundane aspects of life, or from the problems that they face daily, i.e. bills or horrible bosses. The video could be used to relax or fill time between meetings or free time. Others may use it instead for emotional release, for example: if they are angry they may watch it as seeing anger may make them less angry as they see what it can do. Finally others may use it for sexual arousal, for example: the actresses in some scenes.

Camera Movement

Types of camera movement:

Crab: Crabbing is a less common term for tracking however it tends to move side to side as opposed to forwards/backwards.
Its effect: this is commonly used to keep up with the action to enable the audience to see around the subject to feel like they're involved. 

Dolly: A dolly shot is where the camera is mounted on a track in order to get a smooth shot, from a dolly shot the shots tend to be in and out and can also be known as a tracking shot. 
Its effect: this is commonly used to keep up with the action to give the audience a sense of realism.

Dolly Zoom: A dolly zoom shot is when the camera is moving either towards or away from the subject, again on a track, however the zoom is adjusted to keep the subject the same size to fit the frame.
Its effect: the dolly zoom can be used to show a sense of vertigo if a character is up high, it can also be used to show an emotion as Spielberg did in Jaws.

Follow: This shot is simply following the person or object at the same distance, commonly with the use of a stedicam but it can also be done via a tracking shot. 
Its effect: this makes the audience feel like they are physically in with the character, providing a sense of realism as it feels like they're the one following what they are doing.

Pan: A common shot in which the camera has a horizontal movement of left to right,
Its effect: This shot is usually used to establish the setting of a film or music video to make it clear to the audience. 

Pedestal: This is where the camera moves vertically on the subject in an up and down motion. 

Tilt: This shot is where the camera is pointed in a vertical motion to change the camera angle. 
Its effect: changes the angle of the shot on the subject to a high angle shot which would make the character appear superior or the low angle shot which would make the character powerless. It changes the audience's perspective of the audience.

Track: A tracking shot is similar to the dolly shot in which the camera is mounted on a track, however in a tracking shot the more common use is parallel to the action and which stays a constant distance from the action.
Its effect: again the same as a dolly shot, this is commonly used to keep up with the action to give the audience a sense of realism and enables them to see everything that is going on.

Truck: This is another uncommon term for a tracking or a dolly shot, the camera tends to move side to side as opposed to a dolly or tracking shot. 
Its effect: again the same as a dolly/tracking shot, this is used to keep up with the action.

Zoom: A zoom isn't a camera movement as such however there is a change in the focal length to make the subject either closer or further away. 
Its effect: the same as dolly zoom - it can be used to show a sense of vertigo if a character is up high, it can also be used to show an emotion as Spielberg did in Jaws.