Questonnaire Results

We recently conducted a survey to our aimed target audience (teens) to try and find out what they like and why they watch music videos. This is our feedback.

1. What is your age?

The most popular age was 17 however there were a couple 16 year olds and one 18 year old.

• From this we know that the main target audience that like rock music videos are aimed at teens aged around 17, when it comes to planning our music video we know to cater to that specific age range.

2. Would you be happy to appear in a feedback video?

5 people said Yes which amounted to 29.41%, 12 people said No they did not want to appear in the feedback 70.59%.

• From this we now have 5 people who we can film for the filmed focus group to which we can pitch our ideas to and get further feedback.

3. Please rank your top music genres which you enjoy most.

Above is the table of our results from this question. If we look at the Rock Row we can see that 10 people said that Rock was their favourite, 9 said they liked it, 1 person said they disliked it and 1 person said they hated it. We also know that rock music was the most popular as almost 50% said it was their favourite and only 5% disliked/hated it.

• From this we can see that for teens a popular music choice is either Rock or Pop music, therefore we know that from our music video again we can cater to the teen audience by using rock codes and conventions.

4. Why do you like Rock Music?

There were a lot of responses to this question, the lyrics of the song was a popular response to this and the answers included "the lyrics have meaning", I feel that I can connect and relate to the lyrics", "The lyrics are much more relatable" and "strong lyrics"

Also other comments included about the beat "generally upbeat".

The majority of answers involved being fun and good to listen to - "full of energy", "You can have a great time with friends listening to it!", "sub-genres of Rock cater for every mood".

A couple of answers involved being able to play instruments "I like that most rock bands play their own instruments, and their songs are usually pretty good" and " rock bands are actually talented and can create their own music unlike pop stars"

• From this we can see that teens like rock music for the beat but also that they feel they can relate to the lyrics and message of the song.

5. What are your three favourite rock bands?

We put this information into a table of all the rock bands that were said from this question -

From this we can see that a lot of bands were suggested from this question and a few came up a couple of times. For example AC/DC came up 4 times. Bon Jovi, Imagine Dragons, Nirvana, Patent Pending, Queen, Fall out boy, Bowling for soup all twice. There are quite a variety of rock bands that have been suggested, therefore from this we can use this to help with our research by comparing rock bands.

6. On what platform do you watch music videos?

From this table we can see that the 90% of our respondents watch music videos on Youtube, and only 10% of them watch music videos on the bands official website. This can be useful to us in terms of distribution as we know where it would be effective to post to get the views. However music channels still have about 35% of the views. 

7. How often do you spend watching music videos?

From this we can see that the most popular option is 0-30 minutes as 66.67% said this is how long they watched music videos for, this could mean that they lose interest after a short amount of time therefore we need to make our music video interesting as only a small amount of people watch music videos for much longer. We need to gain their attention.

8. How many rock music videos do you watch in a week?

From this we can see that the majority of people (66.7%) watch 0-2 music videos in a week. 14.27% said they watched 2-4 and another 14.27% said they watched 4-6, no one watches 6-8 or 8-10 but one person watches over 10 videos per week. Gain this could mean people don't watch many as they don't seem interested so we need to make sure we gain their attention, however it also needs to stand out from the other music videos watched. As the majority of recipients were 17 therefore they were students they may not have as much free time to watch as many music videos or they may watch a different type of genre. 

9. How often do you spend listening to music in a day?

From this we can see this is more varied than music videos providing that listening to music is preferred to watching the music videos. 8 people said they listened to music for over 2 hours, 4 people said that they listened to music for 0-30 minutes and a further 4 said 31 minutes- 1 hour. The least popular option was 1 hour 31 - 2 hours followed by an hour to an hour and a half. This is much more varied than watching the music videos as people can listen to music whilst doing other things however it still proves that music is a very popular past time.

10. What do you expect to see from rock videos?
We asked the recipients to tell us what they expected to see from a rock music video.

"Dark urban background                                            

guitars, drums, rugged looking men                                            

a guitar (we had guitar's and guitar solo's mentioned about four times)     

drums                                   

lots of fun                                                                                     

a good song                                            

The Rock and roll lifestyle of the artist

being able to picture being able to rave to the song in a nightclub                                            

Musicians actually loving what they do                                            

amazing stage presence

in touch with the crowd

heavy breakdowns, heavy

originality                                            

Loads of people aimlessly screaming                                             

Catchy tune

good lyrics

having fun                                                                                                                                                                             

Animal print leggings and wigs                                            

good performances                                            

a good message in each song                                           

performance/maybe a visual narrative"     

Therefore from this feedback we know the kind of things that our teenage audience expects to see from a rock video; so we can try and incorporate these things into the video to please the audience. Therefore we can still follow the conventions of rock music as most of the comments suggested are involved in the iconography of rock music videos i.e. guitar solo's and live performances.